How to Promote a Landscape Design Business
Starting your own
landscape design business can be a profitable and rewarding career choice. But
just because you have a business license and a lawnmower doesn't mean that the
business side of the work is done. A landscape design business requires
specialized advertising to small and concentrated neighborhoods in your
community. Read the tips
listed below and learn about how to promote a
landscape design business:
Door hangers
A door hanger is a flyer that rests
around the front door handle of a home. It forces the homeowner to look at the
advertisement when they already have it on their hand. Create a door hanger
advertisement that tells the customer that you're already working in their
neighborhood.
When your workers go out to landscape, have them put door hangers
on the other homes on the block where they're working. Another good idea is to
include a detachable business card with the door hangers. Even if the
homeowner throws the flyer away, they have a reminder of your business.
Noticeable
signage
There
are several places that you can put
attention getting signage. Create magnetic signs that you can put on the side
of your work trucks. As your workers travel from location to location, your
truck will promote your business. Another key piece of advertising real estate
is your customer's lawns.
Ask customers if you can place yard signs on their
lawn, placed near the road. Your landscape design will speak for itself and
your yard sign will direct clients to where they can hire your services.
Social networking
A large part of landscape design
promotion is word of mouth. Homeowners will speak to their neighbors and
friends about the businesses that they use. An ideal electronic medium for word
of mouth is social networking. Create an online medium through pages on social
networking sites where your customers can provide third-party recommendations
to their community about your services.
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